In 1980, Maui Jim began selling sunglasses using proprietary PolarizedPlus® lenses on a beach in Lahaina, Hawaii. The founders believed that the sunglasses market lacked lenses which could both protect the wearer's eyes from UV rays and glare, while also illuminating the vibrant colors of the world around them. Maui Jim has attained a faithful following since its humble beginning. The company continues to innovate and manufacture polarised lenses suitable for all lifestyles and environments, including prescription sunglasses.